After the performance, the group got ready to travel to their next show on the tour bus. Holly boarded the 1947 Beechcraft Bonanza aircraft to Fargo, North Dakota, the nearest airport to Moorhead. Two other members of the group had the option to fly with him at $36 per person. Dion didn’t want to pay, but Waylon Jennings was keen to fly with Buddy, but exchanged his seat with J.P. Richardson because he had a cold. Tommy Allsup was included in the group, but Ritchie Valens offered to flip him for the seat since he was ill. The local host of the Winter Dance Party, Bob Hale, flipped the coin. Ritchie called heads and won the toss. Years later, Tommy Alsup would open a dance club named the Heads Up Saloon to commemorate this life-saving coin toss.
In his 1996 autobiography, Waylon Jennings stated that he was disappointed that he had to ride in the freezing bus, so his parting remark to Buddy was, "I hope your damn plane crashes!" Jennings said this remark has haunted him ever since then.
The plane took off around 1:00 AM from Mason City Airport into a blinding snowstorm and crashed only minutes later in a cornfield, killing all three musicians and the pilot. Because the plane didn't catch fire when it crashed, no one noticed the wreckage until the next day, about a quarter mile from the nearest country road.
Early reports from the scene suggest the aircraft spun out of control during a light snowstorm. Only the pilot's body was found inside the wreckage as the performers were thrown clear on impact.
The Civil Aeronautics Board concluded that the primary cause of the crash was pilot error due to the 21-year-old Peterson's inability to accurately interpret the newly installed Sperry F3 attitude indicator, which he was forced to rely upon in the poor weather conditions. The theory was that Peterson may have read the gyroscope backwards as a result of vertigo and thought that the plane was gaining altitude when it was actually descending.
Buddy Holly’s body was buried a few days later on 7 February. Services were held in Lubbock, Texas, at the Tabernacle Baptist Church where over a thousand mourners attended the service.
In 1988, Buddy fan Ken Paquette built a monument to the singers, from stainless steel, and placed it at the crash site where the current owners of the land also planted four trees in memory of the victims.
Holly is often described as the most influential of the early rock and roll musicians, and has been cited as such by John Lennon and Paul McCartney (McCartney owns the publishing rights to Holly's catalog of songs). The death of Holly is now commonly referred to as "the day the music died" after Don McLean immortalised the tragedy with his 1972 hit “American Pie.” McLean has stated that he first learned about Buddy Holly's death while delivering newspapers on the morning of February 3, 1959, and in his song uses the line, "February made me shiver/with every paper I'd deliver."
Dee Dee Ramone