On August 15th 1969, the first day of the Woodstock Music & Arts Fair was held on Max Yasgur's 600 acre farm in Bethel in New York, about 80 miles North of New York City. Attended by over 400,000 people, the Woodstock Festival was one of the most pivotal moments in popular music history.
But it could’ve been so different.
The men behind Woodstock were Michael Lang, (who had organized the largest festival on the East Coast at the time, the Miami Pop Festival), John Roberts, Joel Rosenman, and Artie Kornfeld. It was Roberts and Rosenman who had the finances.
Roberts and Rosenman placed the following advertisement in The New York Times and The Wall Street Journal under the name of Challenge International, Ltd: "Young men with unlimited capital looking for interesting, legitimate investment opportunities and business propositions". Lang and Kornfeld answered and the four men got together originally to discuss a retreat-like recording studio in Woodstock, but the idea evolved into an outdoor music and arts festival.
All they needed was some good acts to attract the crowds. They approached various acts with little success until Creedence Clearwater Revival signed a contract for the event, agreeing to play for $10,000. Once the news was out that CCR had confirmed, others followed: Jimi Hendrix, Joe Cocker, Crosby Stills Nash & Young, (only their second live show), Santana, The Who, Grateful Dead, Janis Joplin, The Band, Santana, Canned Heat and Joan Baez.
Others didn’t quite make it. The promoters understandably wanted to secure the biggest acts at the time. They approached John Lennon to see if The Beatles would play, but the fab four were on the verge of breaking up. It was also reported that Lennon said he would only appear if his wife Yoko could perform her own set – which the promoters were unsure about.
Led Zeppelin’s manager Peter Grant turned down an offer for his band to play - concerned that Zeppelin would just be another band on a very full bill.
Although the festival was in his backyard, Bob Dylan decided to ‘get out of town’ and instead signed up for the Isle Of Wight festival which was being held two weeks later. Dylan and his family intended to set sail for England on the Queen Elizabeth 2 on the day the festival started but after their son was injured by a cabin door the family disembarked. Dylan, with his wife Sarah, flew to England the following week.
The Doors considered appearing but declined the invitation – the same with The Byrds and Jeff Beck
Joni Mitchell, who was originally booked to perform, - canceled at the last minute on the advice of her manager after seeing the traffic chaos on the TV news. Joni didn’t want to miss a scheduled appearance on The Dick Cavett TV Show the same weekend. Joni did of course write a song about the event which captured the moment in time perfectly.
Woodstock was designed as a profit-making venture - tickets cost $18 in advance (equivalent to around $75 today) and $24 at the gate for all three days. Around 186,000 tickets were sold beforehand and organizers anticipated approximately 200,000 festival-goers would turn up.
It famously became a "free concert" only after it became obvious that the event was drawing hundreds of thousands more people than the organizers had prepared for.
Although the festival was remarkably peaceful given the number of people and the conditions involved, there were two recorded fatalities: one from what was believed to be a heroin overdose and another caused in an accident when a tractor ran over an attendee sleeping in a nearby hayfield. There were also two births recorded at the event - one in a car caught in traffic and another in a hospital after an airlift by helicopter. How cool would that be – to say you were born at Woodstock!
A plaque has now been placed at the original site commemorating the festival. The field and the stage area remain preserved in their rural setting.
Joni said it all: “I came upon a child of God, he was walking along the road / And I asked him where are you going, and this he told me: / “I’m going on down to Yasgur’s farm / Gonna join in a rock’n’roll band / I’m gonna camp out on the land / Gonna try and set my soul free”.
As Woody Allen also said: “ If only life was really like that..”